![]() ![]() In those cases, Waks will tailor a press kit to the journalist’s needs. “Some people have a very personalized request,” explained freelance media consultant Jono Waks. Though it’s crucial to ensure that any information you’re sharing is current, relevant, and true, that doesn’t mean you need to share every single identical detail with every journalist. In this way, you invite ongoing interaction and allow potential clients or partners to see the different facets of your brand.
0 Comments
Leave a Reply. |